Hershey embraces Valentine’s Day with Snoopy & Friends packaging

Valentine’s Day is weeks away, and Hershey’s is launching Hershey’s Kisses Milk Chocolates featuring Snoopy & Friends.

Hershey’s Kisses Milk Chocolates featuring Snoopy & Friends will showcase Peanuts characters like Woodstock, Charlie Brown and Lucy on 18 pink and red foils. 

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“Since premiering in 1950, the Peanuts comic strips have celebrated heartwarming and loving friendships through the eyes of Snoopy, Charlie Brown and the rest of the gang,” said Scott Shillet, vice president of global hardlines and promotions at Peanuts. “Bringing this collaboration to life with Hershey for Snoopy fans of all ages, via a beloved product like Hershey’s Kisses, is the perfect way to add a little sweetness to the Valentine’s Day season.”

In addition, the company also announced the launch of its Cadbury Caramello Miniatures and Reese’s Peanut Butter Cups Giant Heart Box, and shared the return of the Hershey’s Kisses Chocolate Dipped Strawberry Flavored Candies and Hershey’s Milk Chocolate Hearts King-Sized Bar. 

“No matter how you plan on celebrating Valentine’s Day, or who you plan on celebrating it with, our Valentine’s Day products are guaranteed to make the day a little sweeter,” said Brian Jones, senior associate brand manager, Valentine’s Day, at The Hershey Company. “From fan-favorites like our returning Hershey’s Kisses Chocolate Dipped Strawberry candies and new innovations like our Hershey’s Kisses Milk Chocolates with Snoopy & Friends Foils, our lineup makes every moment more loveable.”

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Consumers can find the Valentine’s Day candies on store shelves for a limited time.