Holiday launches include Reese’s Peanut Brittle Flavored Cups, Hershey’s Kisses Milk Chocolates with Grinch Foils and Kit Kat Gingerbread Cookie Flavored Miniatures.
Although the holiday seasons is still months away, Hershey’s is getting a jumpstart by previewing several new innovations in the works.
The company announced that for this year’s seasonal teats, inspiration was drawn from classic holiday sweets and transformed into candies for such brands as Reese’s and Kit Kat.
“The holidays are a time to create new special memories, so we wanted to make sure your season is sweet in a big way with your favorite flavors, fun holiday shapes and new ways to enjoy the treats and tastes you love,” said Melissa Blette, senior associate brand manager of the Hershey holiday team.
“This season is our biggest lineup of holiday offerings so, no matter how you are spending the holidays this year, there is a treat waiting for you to enjoy all to yourself or with a loved one.”
When it comes to the Kit Kat brand, the new launch hitting shelves for the holiday season is the Gingerbread Cookie Flavored Miniatures, which contains its classic crispy wafers combined with gingerbread-flavored crème.
The York brand is rolling out Peppermint Pattie Snowflakes are snowflake-shaped treats that are wrapped in dark chocolate.
Lastly, the Whoppers brand is debuting its Snowballs Theater Box, which contains malted milk balls wrapped in a vanilla-flavored crème.