Hi-Chew’s Fruit Combos Mix channel summertime flavors

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Hi-Chew’s Fruit Combos Mix channel summertime flavors

By Gisselle Gaitan - 02/14/2020

Hi-Chew’s expanding the flavor profiles of its Fruit Combos Mix.

New additions include tropical smoothie and piña colada, which were inspired by the warm weather beverages, the company said.

“Being at the forefront of flavor innovation, we saw a great opportunity to take our double-layer appearance one step further for the launch of Fruit Combos,” Tatsuya Takamiya, the CMO of Morinaga America, said. “Tapping into consumers' excitement for these tropical beverages, our R&D team was able to seamlessly blend two flavors into one chewlet to give consumers a brand new flavor experience.”

Tropical smoothie features an outer layer of passion fruit combined with a mango layer on the inside. Piña colada on the other hand contains a mix of coconut surrounding pineapple flavors.

Fruit Combos Mix is available in a 3-oz. peg bag that retails for $2.59 exclusively at 7-Eleven, and will launch at additional retailers starting April 28.