Hilco debuts Kool-Aid Dipping Candy


There’s a new way to enjoy the classic taste of Kool-Aid.

Hilco has partnered with the brand’s parent company, Kraft Heinz, to launch Kool-Aid Dipping Candy.

Each pouch contains blue raspberry and cherry flavored powdered candy, as well as an edible dextrose candy stick for easy dipping.

To enjoy, consumers simply need to dip the candy stick into one side of the pouch and dip it into the preferred candy powder on the other side.

Retailing from $1.49 to $1.99, consumers can find further information on the Kool-Aid Dipping Candy on Hilco’s website.