Honey Nut Cheerios launches limited-edition redesign

Honey Nut Cheerios are adding a special twist to its design. 

The Minneapolis-based company announced that it would be launching limited-edition boxes that change its iconic “O” shape into heart shapes.

“Honey Nut Cheerios is on a mission to inspire happy hearts,” Liz Mascolo, vice president, marketing for Cheerios said. “We want to remind people that living a heart-healthy lifestyle can be joyful, easy and delicious, and Honey Nut Cheerios can help to fuel that journey. We hope the new heart shapes not only put a smile on people’s faces but inspire them to find new, fun ways to take care of their hearts.”

To help inspire consumers to live a happy and heart-healthy lifestyle, Honey Nut Cheerios also is encouraging the adoption of such simple behaviors as walking the dog, playing with grandchildren or joining a group fitness class.

In addition to the limited-edition launch, which includes a new commercial, box design and social campaign, the brand looks to bring the importance of heart health to the forefront, the company said.

Shoppers can pick up the limited-edition heart shapes nationwide in January leading into National Heart Health Month in February.