House Wine, Cheez-It pair white cheddar, rosé
House Wine and Cheez-It are back at it again.
After kicking off their collaboration last year, the two companies decided once again to pair cheese and wine together — just in time for National Wine and Cheese Day.
The new limited-edition pairing the companies are releasing is the Cheez-It White Cheddar and House Wine Rosé.
“Following the success of our first edition of Cheez-It and Wine, which sold out in minutes, we knew we had to bring the partnership back this summer with a new flavor pairing,” Jeff Delonis, the senior director of marketing for Cheez-It said. “White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé? Not only does it perfectly complement the cheesy goodness, it's also the unofficial wine of summer!”
Made with 100% real cheese, Cheez-It’s crackers in white cheddar pair perfectly with the light and crisp flavors of rosé, the company said.
“Similar to the many varieties of Cheez-It, our wines run the full spectrum of flavor,” Hal Landvoigt, winemaker for House Wine said. “We've seen rosé skyrocket in popularity over the past few years, especially during the warm summer season. For the second year of this partnership, we knew the pairing had to feature rosé as the perfect complement to the real-cheese flavor in Cheez-It White Cheddar.”
Those interested in picking up a box of the limited-edition Cheez-It White Cheddar and House Wine Rosé can do so at originalhousewine.com beginning July 23, for the suggested retail price of $29.99.