Product introductions started the year relatively strong, holding on to some of the momentum from 2022 as inflation eased and renewed hope for a soft economic landing.
For the month of January, suppliers introduced 224 new products, which is 42 less than the 266 they introduced in December. Waukesha, Wis.-based HRG reviewed 21 products in the health category, 86 in the wellness sector and 117 items in the beauty aisle to see which ones stood out as Products to Watch. Here is what they found:
1. Icy Hot Kids Pain Relief Patches
Sanofi worked with pediatricians to create the Icy Hot Kids Pain Relief Patches for ages 5+ to relieve pain associated with sore muscles, bruises, as well as other pains and aches. The smaller patch size is designed to fit children’s back, legs, arms and shoulders and is formulated with naturally sourced menthol (5%). Patches can be worn for up to 8 hours and are free of alcohol, preservatives, fragrances, dyes, parabens and phthalates. It includes stickers so kids can decorate their patches.
2. Hyland’s Naturals Dry Ear Relief Oil
Hyland’s Naturals said its Dry Ear Relief Oil relieves dry, itchy, and irritated ears quickly. Designed for consumers who wear hearing aids, earbuds, or headphones regularly or who suffer from dry skin, the product features a blend of premium oils that is meant to moisturize and calm itchy skin. Hyland’s said the oil is safe for internal (ear canal) or external use as well as for use with auditory devices. It comes in a .5-oz. bottle.
3. Batiste Dry Shampoo Overnight Deep Cleanse
Batiste Dry Shampoo Overnight Deep Cleanse was developed by Church & Dwight to tackle oil buildup while users sleep. Made with charcoal and baking soda, the product formulation means users will wake up with fresher hair, with no rinsing required, the company said. It comes in a 3.8-oz. bottle.
4. Total Relief Shampoo
Dr. Marder Skincare’s Total Relief Shampoo is dermatologist-formulated with maximum strength hydrocortisone to stop itching and relieve the symptoms associated with psoriasis, seborrheic dermatitis and eczema. The company claimed the solution works in 24-48 hours and is safe for everyday use on all hair types as well as treated hair. Available in 6-oz. bottles, the shampoo includes vitamins A, C & D and is sulfate- and paraben-free.
5. AMB Foot Powder
New to the AMB product line, Bridges Consumer Healthcare introduces AMB Foot Powder and said it focuses on friction and blister defense, absorbs sweat and controls odor. The powder is formulated with unique ingredients including vitamin A and C to help soften the skin and restore dry, chapped feet. Bridges Consumer Healthcare said the powder also does not “cake” on, even with heavy use. It comes in a 8-oz. bottle.