Innovative Beauty Group’s incubator partners with Family Dollar on Levitate Beauty
Innovative Beauty Group’s brand incubator program has joined forces with retailer Family Dollar on the creation and launch of an elevated skin care line.
Named Levitate Beauty, the nine-product collection features a range of cleansers, serums, masks, moisturizers and a travel kit.
“Introducing the Levitate Beauty line exclusively to Family Dollar stores is an exciting and meaningful step in expanding our beauty offerings,” said Trusha Patel-Aleks, vice president of private brands. “We are thrilled to provide our customers with a full range of premium skincare at a value without sacrificing ingredients or experience.”
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Inspired by the notion of offering a luxury skin care experience at an accessible price point, products will range from $4 to $7 and include:
- Hydrating Cleanser: The cleanser is made with essential ceramides and works to remove excess oil, dirt and makeup;
- Exfoliating Cleanser: The cleanser is formulated with chamomile extract, green tea extract, lime extract and a bioactive complex that includes mango extract, papaya extract and pineapple extract, to gently exfoliate the skin;
- Vitamin C Serum: The serum is designed to brighten complexions and contains plant extracts such as pineapple, acai, turmeric, chamomile and goji berry;
- Hyaluronic Acid Serum: The serum is infused with provitamin B5 and works to give the skin and a glowing and hydrated look;
- Hydrogel Under Eye Mask: The mask is formulated with ginseng root extract and pearl extract and aims to brighten tired-looking eyes;
- Day Cream: This lightweight moisturizer is formulated with watermelon extract, peony extract and niacinamide to help brighten and smooth the skin;
- Night Cream: The cream is made with niacinamide, ceramides, biomimetic peptides, phospholipids and glycolipids, and contains shea butter and vitamin E to help moisturize skin overnight;
- Eye Cream: The cream features ingredients like avocado oil, coffee extract, shea butter, niacinamide and retinol, and it aims to combat puffiness and increase smoothness around the eye area; and
- Daily Glow Trial and Travel Set: A daily on-the-go glow kit features travel-sized versions of the Vitamin C Serum, Day Cream and Eye Cream.
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“This collaboration is an exciting one for our team as we believe that quality skincare should be attainable for everyone,” said Jennifer Raphael, CEO of Innovative Beauty Group North America. “We were inspired to create a full range of luxurious skincare products that will nourish the skin and make users feel their best, all while remaining at an affordable price point.”