Inside Beauty: Hairitage’s Mindy McKnight takes hair care by storm

In this new Inside Beauty video series, Andrea Fallin, founder of Strategy Concepts, sits down with Mindy McKnight, YouTube star and founder of Hairitage to discuss all things beauty and entrepreneurship.

The mother and founder looks back on how Hairitage has grown since its launch three years ago and the choice to roll out its products in brick-and-mortar as opposed to a direct-to-consumer model.

McKnight also shares advice on how to create a successful line and launch it at retail, how to build partnerships, and the importance of knowing one’s audience and how it connects to the development of the brand.

Check out the full conversation above.