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Retailers look to own multichannel consumers
WHAT IT MEANS AND WHY IT’S IMPORTANT — Traditional retailers today are marshalling their online resources to complement their brick-and-mortar stores, and retail pharmacies have an opportunity to use websites, social networking, smartphone applications and various combinations thereof to own multichannel customers.
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Discounters are go-to destinations for BTS shopping, survey finds
NEW YORK — Discount stores will continue to dominate as the destination for the majority of consumers’ back-to-school dollars this year, according to a survey by Accenture on parents’ back-to-school shopping plans.
The majority of parents (59%) will spend between $100 and $500 on back-to-school shopping this year, with 21% of consumers saying they plan to spend more than $500 this year. That’s down from 28% in 2010, indicating a decline in spending on the big-ticket items for school.