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Retailers, manufacturers should leverage value of social media
WHAT IT MEANS AND WHY IT'S IMPORTANT — Such blog posts as the one from extreme couponer and Walgreens fan Christie Hardcastle announcing the shipment of a Walgreens Infant Care Booklet mailer to American Baby magazine subscribers are important as research shows that social media increasingly is becoming an effective way to communicate with consumers.
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Apple exec as JCPenney CEO could be boon for beauty
WHAT IT MEANS AND WHY IT'S IMPORTANT — The fate of beauty initiatives at JCPenney, along with a lot of the company's other plans, just became a lot less clear following the hiring of former Apple executive Ron Johnson as CEO.
(THE NEWS: Ex-Apple exec fulfills dream, becomes JCPenney CEO. For the full story, click here)