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Generics may dampen pharmacy sales for drug stores, but they sure help patients
WHAT IT MEANS AND WHY IT'S IMPORTANT CVS Caremark made a major push to showcase the tools it uses to curb costs as it revealed a study indicating that more lax generic regulations could save states millions of dollars, not to mention that its annual insights report revealed an increase in generic dispensing rates.
(THE NEWS: CVS Caremark study: Less restrictive generic laws could curb state Medicaid costs. For the full story, click here)
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Brand loyalty has heavy hand in SKU rationalization game
WHAT IT MEANS AND WHY IT’S IMPORTANT The whole discussion around SKU rationalization -- or SKU optimization, depending upon your spin -- boils down to just one question: Just exactly how brand loyal is today’s shopper?
(THE NEWS: Report: Jewel-Osco SKU rationalization taken to new heights. For the full story, click here)