Instacart begins offering Ibotta digital coupons
Ibotta, a leading technology company providing digital promotions and performance marketing solutions for CPG brands, and Instacart are partnering to provide shoppers with access to a catalog of digital coupons.
By joining the Ibotta Performance Network, Instacart will deliver more coupons that are timely and relevant to its consumers, helping consumers save money on their everyday purchases.
Going forward, Ibotta will be Instacart's preferred third-party coupon provider across all eligible categories of items on its mobile app and website. For CPG brands, this new partnership creates an enhanced opportunity to reach consumers across Instacart’s marketplace of more than 1,500 retail banners with a footprint of more than 85,000 stores across North America.
In addition, CPG brands can continue to leverage Instacart’s high-performing retail media network to drive product discovery and incremental sales by connecting to consumers who are directly at the point of purchase.
[Read more: Instacart posts strong Q2 results, highlights year over year growth]
“We are excited to enter into this strategic partnership with Instacart, which represents the first grocery technology company to join the Ibotta Performance Network,” said Bryan Leach, founder and CEO of Ibotta. “The addition of Instacart will allow our 2,400 CPG brand partners to reach millions of additional consumers with targeted promotions on Instacart’s app and website, all while benefiting from our network’s unprecedented real-time measurement capabilities.”
“Instacart is committed to helping consumers find more value, and today’s announcement underscores our goal of making online grocery shopping accessible to all,” said Chris Rogers, chief business officer of Instacart. “Our partnership with Ibotta is designed to benefit both consumers, by providing valuable savings, and CPG brands, by continuing to drive real business impact and consumer engagement. We work with more than 6,000 CPG brands and we believe Ibotta will help us quickly scale our CPG-funded promotions business.”
The U.S. grocery industry is projected to grow 5.6% to $1.5 trillion this year, according to a report from data firm Coresight Research. Concurrently, nearly twice as many Americans use digital coupons rather than paper coupons from a circular when shopping for groceries, according to a survey from United Natural Foods.
[Read more: Instacart’s electronic shelf labels roll out to Schnuck Markets]
Ibotta-provided offers will be live across Instacart’s platform later this year.