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In this Issue

  • Lornamead: Transforming iconic brands for a younger, diverse generation of users

    Lornamead is a vivid example of a company successfully transforming its legendary brands into icons coveted by a younger audience.

  • Tech companies look to drive outcomes

    Pharmacies and their staffs are under increased pressure. Not only are they filling more prescriptions — almost 4 billion were filled by retail and mail pharmacies in 2015, according to IMS Health — but their job has moved beyond dispensing into a more active role in delivering improved patient outcomes.

  • Henkel has the pulse of consumer shopping habits

    Henkel not only has one of the highest engaging brands with millennials, but the company is making sure its team is as up to date with social digital tools as its youthful fans.

  • Minerals, supplements see healthy sales gains

    Sales in the minerals and supplements segment were up 5.7% from the previous year, while sales for private label were down 0.7%, according to IRI. These shifts resulted in a 6% erosion of market share for private label, from 34.8% to 32.7% for the period. However, private label holds a plurality of the market with a market share of 32.7% and sales of $1.1 billion.

  • Boulder Canyon reveals new flavors

    PHEONIX — Boulder Canyon Authentic Foods has introduced three new potato chip flavors cooked in premium, better-for-you oils. Coconut Oil Pineapple Habanero, Olive Oil Sweet Vinegar and Olive Oil Red Chili kettle-cooked potato chips are cooked in 100% natural oils and are seasoned with clean, simple ingredients. All Boulder Canyon snacks feature no cholesterol, no trans fats and no MSG. Additionally, the chips are non-GMO certified, gluten-free, kosher and vegan. The new chips are now available with a suggested retail price of $3.49 per 5.25-oz. bag.

  • Conair courts millennials with new approaches to displays, messaging

    Millennials present challenges to marketers. They use multiple devices, sometimes simultaneously, making them harder to reach than individuals in other demographic groups. They engage with social media to a higher degree than any other demographic group. This audience wants to be heard; social listening, as well as conversational marketing, can provide insights for product functionality and messaging.

  • ShopRite ‘fixes the mix’ in health and beauty

    ShopRite has avoided the pitfalls many traditional grocery chains have faced by evolving with its consumers, especially in regard to health and beauty care.

  • #BadassPlan: Authenticity, open communication, community pay off for Vogue International

    How can marketers successfully target and engage millennial customers in the New General Market? For Vogue International’s OGX brand, the secret to catering to the female New General Market consumer is to “remain authentic, foster open conversations with her and create a community she can engage in that provides the opportunity to create the brand she wants are really the linchpin of success,” according to Courtney Connelly, senior brand manager for North America.

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