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Essential oils now mainstream in wellness aisle
Mass market health buyers seeking to sniff out the latest niche opportunity in the vitamins, minerals and supplements aisle may need to look no further than the tip of their nose. Aromatherapy is becoming hot within mass now, as evidenced by the number of players who have entered the market. For example, EO Products recently announced a partnership between its Everyone line of personal care products and Target that brings Everyone Aromatherapy products to more than 1,500 Target locations.