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Au naturel: The new normal
Is natural the new norm in African-American hair care? It just might be.
(For the full category review, including sales data, click here.)
Within the ethnic hair care category, the natural style has taken hold and — judging by the ongoing sales declines in relaxers — it isn’t going anywhere anytime soon.
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Leveraging ExtraCare: Conversion and My Weekly Ad
Fifteen years worth of ExtraCare learnings also have dramatically influenced the way CVS Caremark markets and merchandises to its best customers. These learnings have informed a critical part of its overall retail strategy, SVP merchandising Judy Sansone told DSN — conversion.