In this Issue

Nail color remains very much alive, despite rumblings that it has lost its luster.

(For the full category review, including sales data, click here.)

Women are increasingly feeling empowered to achieve “go-natural” looks or salon-level results on their own, and as more beauty mavens embrace DIY styling, brands are responding with innovation.

(For the full category review, including sales data, click here.)

Rather than take vacation for Christmas and New Year’s, the editors of DSN worked to compile a list of the top 10 trends that will shake up the business in 2014.

Administering high-touch, expensive and complex medications to patients intravenously in their homes — or in a setting other than a hospital — is essentially a large-scale bid to “reduce costs by transferring non-self-administered drugs to the most cost-effective and clinically appropriate site of care,” said pharmacist Michael Einodshofer, senior director of specialty strategy and innovation at Walgreens Specialty Pharmacy.

Probiotics is another large-scale source of growth for the vitamins, minerals and supplements category, having realized a 33% rate of growth, or an increase in sales of $121 million in the last year, noted Doug Jones, Pharmavite spokesman.

(For the full category review, including sales data, click here.)

PARSIPPANY, N.J. — GlaxoSmithKline recently tapped Emmy-nominated choreographer, “Dancing with the Stars” professional dancer and recording artist Mark Ballas to headline the company’s Blueprint to Quit smoking-cessation program. The star has been smoke-free for more than six months thanks to the comprehensive, two-part quit-smoking Blueprint to Quit resource available exclusively at Walmart.

Bright orange. Seductive red. Shiny. Matte. Regardless of what lip color you fancy, the bottom line is that lip color is hot — red hot.

(For the full category review, including sales data, click here.)

Another key area, in which the learnings of ExtraCare are helping to inform the overall CVS Caremark retail strategy and personalize the shopping experience is in the way CVS Caremark designs and merchandises its stores.