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Category attracts traditional smokers
The electronic cigarette category is booming. Smokers continue to migrate to the devices, and improved technology and lower price points are fueling sales. Manufacturers say that customized tobacco flavors will propel sales going forward.
(For the full category review, including sales data, click here.)
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The $5 fortune cookie challenge
We have an annual holiday tradition at DSN that helped inspire the image on our cover. As the event, a group lunch at a local Chinese restaurant, dovetails with the end of college football season, we call it the “Rice Bowl.”
The Rice Bowl concludes with each person throwing in $1, and we go around the table comparing fortune cookie messages; the one with the “best” fortune as voted by the group gets the pot.
This year I finally won. I walked away with a whopping $5.