In this Issue

SAN FRANCISCO — Fitbit in May released the Fitbit Flex, an activity-tracking wristband that syncs wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android devices. Users can seamlessly make fitness and wellness a part of their everyday lifestyle and check their stats from anywhere.

The buying demographic for pregnancy test kits and ovulation test kits may be skewing older.

(For the full category review, including sales data, click here.)

Simplicity plus connectedness equals engagement. That secret recipe is at the heart of Target’s strategy, touching and shaping every aspect of its business, including health care.

Target is working to create a simpler healthcare experience for its guests.

NEW YORK — When it comes to lip color, bold is in. Looking to further leverage this trend, Maybelline New York earlier this year expanded its Color Sensational Lipcolor line with the new Vivids collection.

With an array of bright pinks, corals and plums, the Color Sensational Vivids collection is positioned as Color Sensational’s brightest, most vibrant color ever.

To keep lips conditioned, the formula is infused with honey nectar and promises to keep lips nourished, never dry or cakey.

RHINEBECK, N.Y. — Topical BioMedics recently gained distribution for its Topricin Foot Therapy Cream, a homeopathic topical treatment for pain associated with fibromyalgia and neuropathy that is safe for diabetics. The cream has been specially formulated to address issues associated with foot and ankle pain and injuries.

Looking back at the seventh annual Health 2.0 Fall Conference, which was held Sept. 29 to Oct. 2 in Santa Clara, Calif., at the Santa Clara Convention Center, more than 2,000 health information technology entrepreneurs and thought leaders gathered to forge ahead in leading the healthcare revolution through innovative technologies, policies and collaborative ideas. The conference lineup focused on the role of consumers, big data and healthcare marketplaces in forward-thinking companies and the future of health care.

CINCINNATI — Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

With 50 years of scalp care technology, Head & Shoulders continues to be a grooming staple for many men battling a flaky, itchy scalp. Meanwhile, Old Spice has continued to evolve to remain relevant in today’s challenging market. P&G in 1990 purchased the Old Spice fragrances, skin care and antiperspirant and deodorant products from the Shulton Co., which first introduced the brand in 1938.

Supermarket pharmacy operators last month received validation for the growing number of diabetes educators and dietary nutritionists walking their aisles. In the Oct. 9 issue of Diabetes Care, the American Diabetes Association recommended all people with diabetes make nutrition therapy a part of their treatment plan.