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Lipstick brightens segment with bold sales
The lip segment is on the upswing with the shining star proving, once again, to be lip color. Lipstick continues to be the darling of the segment much to the detriment of lip gloss and lip treatments.(For the full category review, including sales data, click here.)
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At-home test provides consumers down-to-the-week results
CINCINNATI — Procter & Gamble in August launched its Clearblue Advanced Pregnancy Test with Weeks Estimator — the first and only pregnancy test that also provides an estimate of time since ovulation for women testing pregnant. The introduction will play brand dividends — before the new product’s sales could be tracked, Clearblue pregnancy test kits were already up 23.6% to $39.5 million, across U.S. multi-outlets for the 52 weeks ended Sept. 8, according to IRI.
The U.S. men’s grooming category is expected to see growth through 2017, albeit perhaps at a slower rate than previously predicted due in part to a tapering of new product launches and increased market saturation in such categories as shave. There’s no doubt, however, that men are increasingly stepping out of their comfort zone to embrace beauty routines.
Chances are, if a person doesn’t have diabetes, then they personally know someone who does. According to a recent poll conducted by Research Now, 75% of those surveyed reported they either had diabetes or knew a diabetic.
Anti-aging products, once the darling of the facial skin care category, have experienced a slowdown in growth since the recession — due, in part, to an influx of new products and likely some cannibalization from such multitasking products as BB creams. Meanwhile, skin care staples like facial moisturizers and cleansers have moved into the lead. 
When multiple multinational companies start investing their acquisition monies into one particular category, it’s a good bet that category is poised for some pretty significant growth.