-
Fitness technology units expected to race off shelves
Earlier this year, Walgreens introduced a significant boost to its Steps with Balance Rewards program, enabling users to link wireless activity trackers such as FitBit, Withings and BodyMedia to the aspirational wellness program. Loyalty cardholders who sync with one of these devices get two times the points associated with healthier behaviors — 20 points per mile and 20 points per day for tracking their weight. And each device linked earns 250 points.
-
Condition management drives purchasing in store aisles among diabetics
According to an October 2013 poll of more than 500 AccentHealth viewers with diabetes or a family history of diabetes, regular visits to the doctor, keeping a strict fitness routine and dieting are perceived to be the most important elements in managing and preventing diabetes. Interestingly, visiting the doctor is the most adhered-to step to living a healthy life among respondents (78%).
Among diabetes sufferers and those with a diabetic in their household, the critical role of the physician in condition management is most visible: