-
Physician Outreach builds script counts
There are many ways a pharmacy operation can measure success; the most basic is to fill more prescriptions today than yesterday.
Ryan Merrell, head of marketing for Spence’s Pharmacy, a Health Mart pharmacy in Logan, Utah, is among many independent pharmacies who are using McKesson’s Physician Outreach Program to do just that by benchmarking total prescription share against their local market and helping to identify and build relationships with high prescribers in their areas — in real time.
-
Coppertone tackles ink with Tattoo Guard to prevent fading, blurring
MEMPHIS, Tenn. — Well-known sun care brand Coppertone has tackled a sun care need not often talked about — tattoos. For 2013, the brand launched its Tattoo Guard products to help protect against UVA and UVB rays that can fade or blur tattoos. Available as a lotion with SPF 50 or stick with SPF 50+, the formulas offer broad-spectrum protection and can help maintain the smooth appearance of tattooed skin. The lotion is ideal for larger tattooed areas, while the stick is great for precise, spot application.