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Age, gender play significant role in VMS use
As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Those most likely to report supplement use include women and all consumers over the age of 55 years. Almost 3-in-4 women surveyed supplement their diets (74%) vs. 65% of men, and 81% of consumers over 55 years reported supplementing vs. 72% of consumers between the ages of 35 years and 54 years.
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Meet Bob Miller
Bob Miller has a knack for turnarounds. In 1999, he took over Rite Aid as chairman and CEO, helping to stabilize the drug store chain at a time when Rite Aid was on the brink of bankruptcy, and many analysts were projecting Rite Aid would fold.
Miller joined Rite Aid soon after building Fred Meyer into a supermarket powerhouse. Kroger acquired the Midwest chain in a $8 billion deal in 1999.