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Pharmavite VitaMelts climb to No. 12 spot
NORTHRIDGE, Calif. — Pharmavite launched its latest VMS innovation, Nature Made VitaMelts, earlier this summer, and already the brand ranks No. 12 among one- and two-letter vitamins, according to 52-week sales data as tracked by IRI.
The most significant point of differentiation: a new-format delivery that induces trial and subsequently the repurchase. “The repurchase is so high because the marketing campaign has been very successful and continues to build awareness among mass consumers,” noted Pharmavite spokesman Doug Jones.
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Hisamitsu expands Salonpas brand
TORRANCE,Calif. — Hisamitsu America’s Salonpas has been experiencing significantgrowth in the past year with sales up 38% to $43.1 million. Hisamitsu last year expanded the Salonpas brand beyond patches with the launch of Salonpas Pain Relieving Massage Foam and Salonpas Pain Relieving Jet Spray.