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New derma e line uses vitamin E to battle elemental stress
SIMI VALLEY, Calif. — Positioned as the first skin care line in the marketplace to feature full vitamin E is the new Vitamin E Intensive Therapy Bodycare line from derma e. The line — which is comprised of a body balm, body lotion and hand crème — promises to provide moisture, protection and nourishing skin benefits to restore dry, flaky, itchy, cracked or damaged skin. Vitamin E helps restore and maintain the skin’s natural barrier function to help defend against elemental stress.
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Technology and the independent operator
For Tom Davis, co-owner of Kiowa Health Mart Pharmacy, in Eads, Colo., technology has always been critical to the operation. “We put in our first pharmacy system in 1982. At the time, we may have been one of the first systems in Colorado, to be honest,” Davis told DSN.
Davis, a 38-year pharmacy veteran — 25 years with Health Mart — essentially organizes technology into 1-of-3 buckets:
Anti-aging products, once the darling of the facial skin care category, have experienced a slowdown in growth since the recession — due, in part, to an influx of new products and likely some cannibalization from such multitasking products as BB creams. Meanwhile, skin care staples like facial moisturizers and cleansers have moved into the lead. 
When multiple multinational companies start investing their acquisition monies into one particular category, it’s a good bet that category is poised for some pretty significant growth.
