In this Issue

Rather than take off for the holidays, the editors of Drug Store News took a look at the year ahead and the trends, issues and headlines that will makes the news in 2013.

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Only 1-in-5 executives are fully confident they have the right to win in their businesses; and 64% agree that their company has too many conflicting priorities. That was a key message for attendees of a Nov. 9 Insights Forum hosted by Mack Elevation Forum managing director Dan Mack. “Lack of corporate clarity can kill, and you may not even be aware of it,” Mack said.

BOSTON — Bettie Page has come to Boston. Tatyana Designs, a Las Vegas-based retailer specializing in contemporary designs inspired by the iconic Bettie Page, opened in late October its Boston boutique — marking its tenth U.S. location. Nestled at 32 Newbury St., in the heart of the shopping jewel of Boston, the store’s neighbors include Burberry, Chanel and Cartier.


Use of electronic health records 
improves medical outcomes among patients with diabetes, according to a recent study conducted by Kaiser Permanente.


Older women are not yearning for the beauty of their teens and 20s, but their views on beauty do change as they grow older. Marked by a confidence that is beautiful in and of itself, older women do aspire to look their best at their age, and they desire more information and product ads that they can both relate to and believe, according to a recent study on female baby boomers.


As many as 26% of consumers increased their usage of over-the-counter products in the past year, according to an online survey of more than 900 AccentHealth viewers conducted in September. Anticipated increases in OTC use for the upcoming year are driven by those who have already reported a rise in usage in the past year.


To see more Patient Views, click here.

The lower cost of OTCs was cited as the primary reason viewers have increased and plan to increase their OTC usage. 


Patent settlements between generic and branded drug companies seem like one of the most controversial and long-standing issues in the pharmaceutical world, with strong opinions on both sides.


Made in America. To suggest that this marketing message doesn’t resonate with today’s American consumer may come off as sacrilege, especially considering how job creation was a central issue in this month’s presidential election.

But there are two questions marketers of “Made in America” have to ask. First, does this marketing message have staying power?  And second, where does it rank in a consumer’s purchasing decision tree?