In this Issue

It’s been more than 200 years since the first successful test of a vaccine against smallpox, and since then, vaccines have become one of the most important means of preventing and eradicating infectious diseases, ranging from minor ailments like the flu to devastating ones like polio.


Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.


A typical retail pharmacy is equipped to handle most of the prescription needs of its customers, whether they have a skin rash, chronic illness or the need for a vaccination against the flu or shingles.


With the plethora of health needs facing humans these days, it’s easy to forget that Fluffy and Fido have a few health needs of their own — needs that are driving sales of prescription drugs for pets and opening opportunities for pharmacy retailers.


It was the cough, cold and flu season that wasn’t. The percentage of patient visits on account of influenza-like illnesses never eclipsed the 2.4% baseline that typically marks the beginning and end of a flu season. According to the Centers for Disease Control and Prevention, the closest the 2011-2012 flu season came to materializing was the week ended March 17, when 2.384% of all office visits were attributed to ILI symptoms nationwide. 


Get set for another decade of explosive growth throughout the over-the-counter category with the familiar switch as a catalyst. 


The Food and Drug Administration public meeting that took place last month addressed a proposal to expand the switch paradigm by utilizing the latest in communications and diagnostics technology and/or incorporating the most accessible healthcare professional — the retail pharmacist — into the self-care decision protocol. 


“We want to make sure we’re talking to our members where and how they want to be spoken to.”


That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue. In case you missed it, you can download the full report here.


Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.
Smartphones and the concept of digital coupons may not be so new, but what is relatively new to the mass market and becoming increasingly pervasive throughout the industry is the use of mobile technologies and social networking platforms — by both retailers and manufacturers — to customize offers for today’s shopper.

Want to know what hundreds of consumers think about your brand and how they shop your stores? Introducing DSN/C2B Mobile Insights powered by engage.me.