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Customizing the in-store experience
Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.
Smartphones and the concept of digital coupons may not be so new, but what is relatively new to the mass market and becoming increasingly pervasive throughout the industry is the use of mobile technologies and social networking platforms — by both retailers and manufacturers — to customize offers for today’s shopper. -
Readers’ PBM perspectives
A guest column in the March 12 issue of DSN, “Let me tell you what PBMs do,” by Republican Utah State Rep. Evan Vickers, really set off a firestorm of debate on DrugStoreNews.com and on DSN’s social media sites. Check out this snippet from two online users with VERY different perspectives on all of this. For Rep. Vickers’ complete column and to add your own views to the debate, click here.