In this Issue

Take a bite out of clutter
Photogator has released an alternative to the clips, tape and pushpins essential in any office or home. The Photogator is an oval plastic stand with three curved slots that holds photo cards, recipe cards, photos and even retail signage.
Price: $6 (3-pack), $15 (10-pack)
PhotogatorStand.com

CVS/pharmacy has expanded its highly successful ExtraCare loyalty program with the launch in January of the first-ever beauty club program for the retail pharmacy channel. The CVS/pharmacy ExtraCare Beauty Club provides ExtraCare cardholders, who register their cards, with additional rewards on beauty purchases and other beauty-specific benefits. 


Drug retailers are doggedly pursuing the pet care category, with Rite Aid fetching its own piece of the $47.7 billion category, according to the 2009-2010 “National Pet Owners Survey” conducted by the American Pet Products Association.


There are three issues involving over-the-counter medicines today that have put the industry on the defensive, and all involve the question of appropriate access. Drug Store News examined each.

1. FLEXIBLE SPENDING ACCOUNTS
The issue: The Patient Protection and Affordable Care Act required that FSA participants obtain a prescription for those OTCs incorporated into their health savings agenda.

DEERFIELD, Ill. — Walgreens in March expanded Joseph Magnacca’s role. As president of daily living products and solutions, Magnacca — the former Shoppers Drug Mart vet who as chief merchant of Duane Reade proved instrumental in the reinvention of the New York drug store chain — will oversee Walgreens’ marketing and merchandising operations, led by chief marketing officer Kim Feil and chief merchandising officer Bryan Pugh, but will report directly to president and CEO Greg Wasson.

Sugar and chalk. That’s what Pfizer researchers found in a pill that was supposed to be Cytotec, but was, in fact, a crude knockoff seized from a counterfeit drug lab in Peru.

Stainless steal
Syndicated “Ask the Builder” columnist Tim Carter has created Stain Solver, an organic powdered cleanser designed to take out even tough stains like red wine, blood and cooking grease.
Price: $14.97 and up
StainSolver.com

The Consumer Healthcare Products Association may not be painting pink Pepto-Bismol mustaches on a group of Hollywood celebrities and professional athletes as part of the new campaign it plans to fully unveil in June, but the goal is more or less the same as the “Got Milk?” ads.

“Got milk?” has become ubiquitous. There is 100% clarity of message. The milk mustache says it all: Milk is an essential food and an integral part of a healthy diet; it HAS TO BE in your refrigerator, on your breakfast table and in your lunch box.