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Value continues to capture consumers' snacking dollars
The definition of snacking has broadened, and more choices are competing for the consumer dollar. Consumers also continue to want more for their money.
Value is a big issue for consumers when it comes to purchasing snacks. Research from SymphonyIRI Group revealed that 80% of consumers actively look for the best value when buying snacks, and 42% are cutting back on money spent on snacks.
Meanwhile, competition is increasing from fast food chains that are adding smaller-sized snackable foods to their menus.
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Drug channel needs to amp up its CE potential
The drug store channel isn’t maximizing its potential in the consumer electronics category. According to research by TWICE and the Stevenson Co., CE sales at Walgreens, Rite Aid and CVS amounted to $111 billion last year, less than 1% of the chains’ combined revenue. At Walmart, electronics comprise about 7% of sales. TWICE’s research also revealed that CE sales at all three drug chains were down last year.