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Macy’s acts on beauty ‘Impulse’
NEW YORK — Macy’s is complementing its traditional beauty counters with an open-sell space of niche beauty brands, dubbed Impulse Beauty.
By October, the open-sell concept had made its way into more than 50 Macy’s stores across the country, including the Herald Square location in New York. An additional 50 Macy’s stores will debut the concept in 2011.
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Front-end focus: Suppliers help beautify aisles
Looking to bolster sales and better serve its customers, Walmart has stepped up its engagement with suppliers to review its assortment and bring in more new and innovative products — and the beauty department is no exception.