In this Issue

Whimsical wishes
From humor and words of appreciation to pop-up cards and licensed content, find out what’s popular in greeting cards.
The beauty of purpose
Being a purposeful brand can mean anything from donating profits from one SKU, reworking packaging to be more sustainable or creating campaigns to address mental health.

What is the state of the generics industry?

In the face of challenges, the generics industry has continued to adapt to serve customers and patients.
Now that’s smart messaging

Several retailers did great jobs recently in communicating to customers, employees and communities.
HRG’s five notable products from October

HRG reviewed five products in the health category, 33 items in the wellness sector and 46 items in the beauty aisle to see which ones stood out as Products to Watch.
Subtl difference

Subtl Beauty is working to transform the industry with stackable cosmetics that are designed to free up space in any vanity or purse.
Leading the profession

Pharmacy technicians step up to serve on state boards.
Retail finds itself lost in space

Retailers must adapt to address the demands of shoppers as well as the new business landscape.
The Lip Bar’s innovative inclusivity

Melissa Butler, founder and CEO of The Lip Bar, shares the journey of her brand’s expansion into major retailers.
Retail pharmacy lends a helping hand

In this latest column, Editor-in-Chief Nigel Maynard looks at how retail pharmacy has a track record of providing meaningful care to customers, as well as a legacy of charitable giving.

Whimsical wishes