Sun care no longer is just about warm weather, an increasing interest in products for daily use is opening up the segment to more shoppers throughout the year.
Taking its cue from consumer interest in a growing trend, Nature’s Truth from Piping Rock has introduced hemp seed oil supplements in liquid and quick release soft-gel capsules.
MyBite Vitamins is expanding its line of dietary supplements that are designed to look and taste like best-selling chocolate confectionary treats, according to officials at the Vancouver, Wash.-based company.
As the larger retail game changes, companies have had to adapt how they go about bringing innovative products to market — and the stakes have gotten higher.
