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In this Issue

  • Not their mom’s skin care regimen

    Consumers are more aware than ever of ingredients, not just in their foods but in products they put on their skin. Trends that are driving the skin care category include everything from natural and plant-based ingredients to millennials rejecting their baby boomer parents’ brands to the rise of Korean pop culture. Manufacturers say drug stores can thrive in the skin care category if they freshen up their assortments with innovative lotions, masks and cleansers targeted to the younger shopper.  
     

  • Building beauty engagement

    Since 1990, Cosmetic Promotions has offered its clients experiential marketing for beauty brands and retailers. With services that include product sampling, demonstrations, launch kits and sweepstakes, among other services, founder and CEO Joann Marks said the company’s aim is to help its clients save money and labor. 
     
    Drug Store News caught up with Marks to discuss her company’s offerings and how its clients can set themselves apart from the competition. 
     

  • Cutting through the clutter

  • Latest innovations in the world of tobacco

    The Tobacco Plus Expo 2018 may still be weeks away, but it is already shaping up to be one of the premier events in the quickly evolving tobacco industry, a category that is in the midst of change as new products become available. TPE is the largest business-to-business tobacco trade show highlighting tobacco, vapor, alternatives and general merchandise products available in the ever-evolving market.
     

  • Showcasing the latest in beauty

    SinfulColors expands into makeup

    SinfulColors has packed a punch in the nail lacquer category, with on-trend colors and collaborations with Kylie Jenner and Kandee Johnson. The Revlon-owned company is going beyond the nail category, rolling out a color cosmetics collection fronted by actress Vanessa Hudgens. 

  • Pet project: Owners will spend on food, products and services

    A recent article published in the Whole Dog Journal included a number of therapeutic ways people can address their pets’ arthritis pain relief needs, including a lengthy discussion on laser and red light therapies. A few years ago, a similar article would have likely focused on prescription-based solutions, but now the conversation often centers on alternative methods for caring for our pets.

  • Sexual Harassment 101

    How to handle sexual harassment claims can be overwhelming and terrifying for every business — from small local drug stores to large corporations serving the market. But it shouldn’t be. Regrettably, at some point, some who run these stores may become aware of sexual harassment. Here are a few tips that will help you address sexual harassment quickly and successfully.
     
    First off, what constitutes sexual harassment? 
     

  • Augmented reality gives the retail landscape a makeover

    Beauty apps could be the tool paving the way for drug and mass retailers to compete with high levels of service at prestige competitors. Apps from augmented reality technology providers give shoppers a digital makeup artist in the palm of their hands and reduce the need for in-store testers that often are not available in mass-market stores.

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