Jason Wu enters the beauty space with cosmetics line

Jason Wu is expanding his fashion empire by diving headfirst into the world of beauty.

Created in partnership with Bespoke Beauty Brands, Jason Wu Beauty will feature everyday essentials for the eyes, lips, cheek, lips and brows, the company said.

“Functional makeup doesn’t have to be expensive,” Toni Ko, the entrepreneur behind Bespoke Beauty Brands, said. “I believe every consumer should have access to high-quality cosmetics that will make them look and feel their best, while being good to their skin.”

Launching Jan. 17, 2021, the beauty brand was founded on the idea that beauty should be effortless and chic — much like Wu’s designs who have been worn by such influential women as First Lady Michelle Obama, Meghan Markle Duchess of Sussex and Reese Witherspoon among others.

“I wanted to launch Jason Wu Beauty because I am literally obsessed with beauty! When I launched my first fragrance, I had in my mind this dream to create Jason Wu Beauty as an exclamation point to everything that I love. It is thrilling to imagine the Jason Wu woman being able to find cosmetics that speak to her desire for products that are considered, of the highest quality and complement the refined femininity in my clothes. These are hallmarks of my brand and I really wanted to explore what that could mean for her in the beauty space,” Wu said. 

Ranging from $10 to $25, Jason Wu Beauty’s lineup is set to include such products as:

• Brows Before Boys multi-use powder for the brows and hairline;
• Celestial Dust highly pigmented cream shadows;
• Jason the Freckled Boy faux freckles;
• Good Night Mr. Wu night time lip mask;
• Hot Fluff lipstick colors;
• Free-Da Brow eyebrow mascara with dual-sided long and short brushes;
• Mist-er Wu face mist;
• Extra Pout lip glosses with lip plumper;
• Stay In Line lipliner pencils; and
• Ready Set Matte setting powder with pure silica and custom sifter and powder puff.

Products part of the Jason Wu Beauty collection are clean, cruelty-free, and formulated without the use of such ingredients as propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates, oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHT and BHT, the company said.

Make sure to save the date! Jason Wu Beauty will be available for purchase beginning Jan. 17, 2021 at jasonwubeauty.com.