Jennifer Lopez enters the beauty space with JLo Beauty
Jennifer Lopez is the latest celeb putting her name behind a skin care line.
JLo Beauty, which was developed via a joint venture between Ascendant Beauty, Guthy-Renker and BRX GR, aims to deliver to luxury formulas that channel Lopez’s signature timeless and radiant skin.
Based on Lopez’s long-time beauty philosophy of sleep, sunscreen, serum, supplements and vivir sano — the line’s hero ingredient was inspired by olive oil.
The JLo Beauty Olive Complex is a four-part olive blend of squalene, fermented oil, extra virgin oil and leaf extract that looks to deliver antioxidant protection, as well as all-day moisturization.
“I want people to know that this is deeply meaningful for me, that it's personal. Now I want to share what I've learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it's pretty simple,” Jennifer Lopez, founder of JLo Beauty said.
Products that complete the skin care line include:
- The Hit Single In a Gel Cream Cleanser, which looks to brighten, refine and soothe;
- That JLo Glow In a Multitasking Serum, which tightens, brightens and hydrates;
- That Limitless Glow In a Multitasking Mask, which aims to tighten, plump and radiate;
- That Blockbuster In a Nonstop Wonder Cream, which hydrates, plumps and nourishes;
- That Big Screen In a Broad Spectrum SPF 30 Moisturizer, which hydrates, protects and soothes;
- That Fresh Take In a Fierce Eye Cream, which aims to hydrate, brighten and smooth;
- That Star Filter In an Instant Complexion Booster, which highlights, bronzes and diffuses; and
- That Inner Love In a Skin-Nutritious Dietary Supplement, which nourishes, protects and soothes.
JLo Beauty is currently available for purchase online at jlobeauty.com. The line will be available at Sephora, Sephora.com and Amazon.com beginning Jan. 14.