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Jennifer Lopez enters the beauty space with JLo Beauty

Jennifer Lopez is the latest celeb putting her name behind a skin care line.

JLo Beauty, which was developed via a joint venture between Ascendant Beauty, Guthy-Renker and BRX GR, aims to deliver to luxury formulas that channel Lopez’s signature timeless and radiant skin.

Based on Lopez’s long-time beauty philosophy of sleep, sunscreen, serum, supplements and vivir sano — the line’s hero ingredient was inspired by olive oil.

The JLo Beauty Olive Complex is a four-part olive blend of squalene, fermented oil, extra virgin oil and leaf extract that looks to deliver antioxidant protection, as well as all-day moisturization.

“I want people to know that this is deeply meaningful for me, that it's personal. Now I want to share what I've learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it's pretty simple,” Jennifer Lopez, founder of JLo Beauty said.

Products that complete the skin care line include:

  • The Hit Single In a Gel Cream Cleanser, which looks to brighten, refine and soothe;
  • That JLo Glow In a Multitasking Serum, which tightens, brightens and hydrates;
  • That Limitless Glow In a Multitasking Mask, which aims to tighten, plump and radiate;
  • That Blockbuster In a Nonstop Wonder Cream, which hydrates, plumps and nourishes;
  • That Big Screen In a Broad Spectrum SPF 30 Moisturizer, which hydrates, protects and soothes;
  • That Fresh Take In a Fierce Eye Cream, which aims to hydrate, brighten and smooth;
  • That Star Filter In an Instant Complexion Booster, which highlights, bronzes and diffuses; and
  • That Inner Love In a Skin-Nutritious Dietary Supplement, which nourishes, protects and soothes.

JLo Beauty is currently available for purchase online at The line will be available at Sephora, and beginning Jan. 14.

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