Jergens brings comfort to mothers, children through new campaign

As the world experiences uncertain times, Jergens is looking to provide some comfort to both mothers and children who have been affected by COVID-19.

Inspired by its Original Scent Moisturizer, the brand’s new Momentos campaign invites consumers to share photographs, stories and details behind mementos that bring joy between themselves and their mother or a mother figure in their lives, the company said.

The Jergens Original Scent Moisturizer with cherry almond essence aims to relieve dry skin through moisturization. Currently, the moisturizer, which contains a hydralucence blend of hydrators, is available at Target.com for the suggested retail price of $5.39.

Consumers can participate in the campaign and share their memories via the #JergensMothersDay hashtag on Instagram and Facebook.

In addition, the campaign will be making donations to Baby2Baby, a nonprofit organization currently providing basic essentials to some of the most vulnerable families across the country and the Cincinnati Children’s Hospital.

Jergens’ Momentos campaign will run through May 10.