J.M. Smucker acquires Hostess

The transaction includes the Hostess Donettes, Twinkies, CupCakes, DingDongs, Zingers, CoffeeCakes, HoHos, Mini Muffins, Fruit Pies and Voortman products.
Sandra Levy
Senior Editor
hostess portfolio teaser

J.M. Smucker has closed the transaction to acquire Hostess Brands. The company previously announced the signing of a definitive agreement for the transaction on Sept. 11, 2023. 

The transaction includes the Hostess sweet baked snacks brands, including Hostess Donettes, Twinkies, CupCakes, DingDongs, Zingers, CoffeeCakes, HoHos, Mini Muffins and Fruit Pies and the Voortman cookie brand, along with manufacturing facilities in Emporia, Kan., Burlington, Ontario; Chicago, Ill.; Columbus, Ga.; Indianapolis, Ind. and Arkadelphia, Ark., and a distribution facility in Edgerton, Kan. Additionally, approximately 3,000 employees will join the company in conjunction with the transaction. 

[Read more: J.M. Smucker set to acquire Hostess]

"We are excited to formally welcome Hostess Brands and for the tremendous opportunity we have with the combined capabilities our businesses offer," said Mark Smucker, chair of the board, president and CEO. "Consumers' increasing reliance on snacking to fit lifestyle needs and convenience choices has expanded the occasions where the category can deliver, and the sweet baked goods category is one of the largest and fastest growing in the industry. With the Hostess acquisition, we have a strong position in this highly attractive segment with popular brands that consumers love."

Smucker continued, "In addition, the synergy of our businesses creates a compelling platform to drive sustainable growth. Hostess offers an expanded distribution model, including strength in the convenience store channel; a robust innovation engine; and extensive manufacturing capabilities. This is complemented by the strong retailer relationships in the grocery and mass channels we have at Smucker; along with our advanced commercial organization, highlighted by our industry leading consumer insights and marketing; and our continuous productivity approach. The combination of these capabilities positions us to deliver on the aspirations we have for the business.

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