Just Egg simplifies breakfast sandwich building

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Just Egg simplifies breakfast sandwich building

By Gisselle Gaitan - 01/22/2020

Just, a company known for its egg alternative offerings is adding a new innovation to its expanding portfolio.

For those who love building breakfast sandwiches, the San Francisco-based company is unveiling its new fluffy folded egg.

“2020 is the year that our work to build a world-class technology platform and compelling brand is being realized. It’s humbling to see the overwhelming response to our team’s hard work,” Josh Tetrick, co-founder and CEO said.

Able to fit on toast, inside breakfast sandwiches or be added to any meal, the brand expects the product to roll out into the freezer section of Whole Foods Market, select Albertsons and Safeway stores, as well as Gelson’s Markets, Stop & Shop, Kings Food Markets and Giant Martin’s in April.

“Our team is second to none and we’re excited for people to try what we’ve been working on. We’ll keep making Just Egg tastier, more functional and enjoyable for omnivores, plant-based eaters and everyone in between,” Chris Jones, vice president of product development said.

Sold as a box of four, the new folded Just Egg’s main protein is from mung bean, it is free of cholesterol, non-GMO, does not contain egg or dairy and is made without any artificial flavors, the company said.