Katy Hearn disrupts hard seltzer category with Alani Seltz

Entrepreneur and influencer Katy Hearn, known for her Alani Nu line of products, is entering a brand new category.

Alani Seltz is a new line of spiked seltzers rolling out to shelves that have been designed for those who are seeking low-calorie beverages with real fruit juice, the Louisville, Ky.-based company said.

“After four successful brand launches and fans pushing us to move into the hard seltzer space, launching Alani Seltz felt like the natural next step,” Katy Hearn, Alani Seltz founder said. “Our fans look to us for great-tasting, innovative products that help them become the best version of themselves, so we felt it was important to support them by eliminating the guilt that comes with enjoying an alcoholic beverage.”

Available in four flavors — Mimosa, Peach Please, Frozen Lemonade and Hawaiian Shaved Ice — Alani Seltz beverages contain 100 calories, 2 g of carbs and 1 g of sugar.

Currently, Alani Seltz beverages are available in a party pack of 12 that retails for $19.99 at Kroger, Fred Meyer, Ralphs, and Dillons among others.