Kellogg, Little Debbie go for nostalgia with Swiss Rolls cereal
Breakfast is getting a whole lot sweeter thanks to Kellogg and Little Debbie.
Once again, the two companies have joined forces to debut Kellogg’s Little Debbie Swiss Rolls cereal.
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“Our fans loved the first three collaborations with Little Debbie, and we are excited to continue providing new ways to enjoy these beloved childhood treats,” said Laura Newman, senior director of brand marketing at Kellogg Company. “With Kellogg’s continued partnership with Little Debbie, families everywhere can enjoy a bite of the Swiss Rolls flavor at the breakfast table or as a mid-day treat.”
The companies said the new cereal takes on the snack cake's classic flavor and contains crispy and chocolatey swirls with a chocolatey crème flavored coating.
“What better way to celebrate the 60th anniversary of Little Debbie Swiss Rolls than by giving fans a fun new way to enjoy this iconic treat,” said Jeff Badger, vice president of marketing at McKee Foods. “The new Kellogg’s Little Debbie Swiss Rolls Cereal perfectly captures the nostalgic, sweet flavors of Swiss Rolls.”
[Read more: Kellogg’s, Little Debbie roll out Nutty Buddy cereal]
Kellogg’s Little Debbie Swiss Rolls cereal will be available at retailers nationwide beginning in April in an 8.4-oz. box that retails for $5.29 and a 13.5-oz. box for $6.49.