Kellogg's Jumbo Snax enlarge cereal favorites
There’s a new, snackable way to enjoy some Kellogg’s cereal.
The Battle Creek, Mich.-based company is cutting out the inconvenience of snacking on cereal out of traditional cereal boxes with the introduction of Jumbo Snax. The Jumbo Snax line will consist of blown-up versions of cereal shapes, as well as new shapes inspired by popular cereals. Among the line are Froot Loops, Apple Jacks, Corn Pop-caramel crunch, and Frosted Flakes-inspired Tiger Paws cereals.
“Kellogg's cereals shine as stars of the breakfast table, but for many, morning isn't the only time for cereal,” Erin Storm, the marketing director of Kellogg All Family Cereal, said. “With 30% of cereal eaten outside of breakfast, we believe Kellogg's Jumbo Snax make snacking easier and that each bite unleashes jumbo fun for the whole family.”
All four varieties will be available in a 12-pouch multipack with .45-oz. single-serve bags and 6-oz. multi-serve resealable bags.
Consumers can find Kellogg’s Jumbo Snax online and at the cereal aisle of grocery, club, drug and convenience stores where they will retail from $2.99-$6.98.