Kind expands to the frozen, refrigerated aisles

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Kind expands to the frozen, refrigerated aisles

By Gisselle Gaitan - 02/10/2020

New ways to enjoy Kind snacks are on the way.

The company announced that it would be bringing innovative alternatives to such taste-focused aisles as the frozen and refrigerated sectors.

“Since day one, Kind has been obsessed with upholding our brand promise – to create innovative, premium foods that are both healthy and tasty,” Daniel Lubetzky, founder and executive chairman of Kind said. “While these categories are new for us, each is consistent with how we've always entered new categories — with an eye to creatively elevate people's overall experience.”

Some of the new options consumers can choose from include:

  • Kind Frozen Bars, which are plant-based, creamy, contains nutrient-dense nuts and are layered with dark chocolate and nut butter;
  • Kind Bark, which features nuts, is made with 55% cacao dark chocolate, and is Fair Trade certified;
  • Kind Nut Butter Bar, which is a refrigerated smith and creamy nut butter protein bar; and
  • Kind Nut & Fruit Clusters and Nut & Seed Clusters, which are grain-free versions of its best-selling bars.

Each of the new offerings from the brand can be found at grocery stores throughout February.