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12/17/2020

Korres joins Conscious Beauty at Ulta Beauty

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Korres is expanding its retail distribution.

The Greek beauty brand announced that none other than Ulta Beauty would be carrying its products as part of the Conscious Beauty at Ulta Beauty platform.

“We are honored and excited to work with Ulta Beauty and we are proud to join the Conscious Beauty program,” says Giorgos Korres, founder and president of Korres said. “The Korres model is unique. We work through a full circle of sustainability, made up of six labs — starting from the soil to extraction, molecular, formulation labs and all the way to our recycle lab. We exist to produce highly effective, natural products while simultaneously giving back to the people, their communities and our planet.”

A curated assortment of the brand’s products will be available at the retailer, including:

  • The Greek Yoghurt Line, which includes the foaming cleanser that aims to rebalance, cool and purify the skin with real Greek yogurt;
  • The White Pine Meno-Reverse Collection, which was created to plump and revitalize post-menopausal skin with extracts from trees in Europe; and
  • The Apothecary Wild Rose Range, which contains vitamin C and rose petals to help brighten skin, illuminate the complexion and restore moisture.

“With Conscious Beauty at Ulta Beauty, our focus is to educate, guide and simplify product choice and elevate those brands doing good for our world,” Monica Arnaudo, chief merchandising officer at Ulta Beauty said. “We are thrilled to welcome Korres to Ulta Beauty and to our exciting new initiative as an exciting brand with a rich history and clean ingredients our guests will embrace.”

Shoppers can pick up several Korres products online at Ulta.com and at physical stores beginning in January.

“It has always been our goal to meet the needs of consumers of all ages in the cleanest, most effective ways possible,” Lena Korres, co-founder and chief innovation officer at Korres said. “We believe our Greek Yoghurt Foaming Cleanser is a must for everyone, including Gen Z. Apart from being a beloved cleanser, it eliminates everyday toxins and rebalances the microbiome, which is key to healthy skin. Our White Pine Meno-Reverse technology is a scientific breakthrough. The formulas are specifically designed for post-menopausal skin, powerfully supporting protein production, increasing elasticity and visibly improving age spots and wrinkles.”

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