Kris Jenner, Emma Grede’s Safely becomes B Corp Certified

This recognition will allow the brand to continue its mission to create cleaning products that are safer for families and the planet, the company said.

Gisselle Gaitan

9/6/2023

Safely, the plant-based cleaning brand founded by Kris Jenner and Emma Grede, announced that it has obtained B Corp. Certification

“When we created Safely a little over two years ago, we were determined to raise the bar on plant-powered cleaning,” said Grede. “Since day one, we have committed to viewing our products and company from a holistic point of view. From the fragrances, ingredients, and packaging, to our Safely team and offices, we prioritize how we can do better by the planet and becoming a Certified B Corporation has reinforced our mission.”

B Corp. Certification is given to companies that undergo a review of the impact of their operations and business model on their workers, customers, communities and environment, and must meet a minimum verified score on the B Impact Assessment

“Our personal experiences finding quality cleaning products fueled our passion to bring to market more product choices that are ingredient-clean and actually work,” said Jenner. “With Safely, you don’t have to make any compromises - all of our products, which are made from powerful, plant-based ingredients and free of harsh chemicals, are specially formulated to get the job done while leaving your home with a beautiful scent.”

All Safely products — including laundry detergent, dish soap, hand soap, universal surface cleaner, scent diffusers, and more — are free of stabilizers, sulfates, parabens, phthalates, dyes, PFAS, animal byproducts and endocrine disruptors, the company said.

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