KVD Beauty launches Good Apple Concealer
After going viral on TikTok with its Good Apple Skin-Perfecting Foundation Balm, KVD Beauty is looking to reinvent the wheel.
The beauty brand announced the launch of its latest product, which channels the formulation of its viral cosmetic.
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New from the San Francisco-based company is the Good Apple Lightweight Full-Coverage Concealer, which provides users with full coverage with a formula that has been designed for all skin types.
Formulated with ultra-concentrated InterLace Pigments that seamlessly spread over the skin for crease-resistant coverage, the concealer also contains antioxidant-rich apple extract to help nourish the eye area, as well as raspberry stem cells for hydration.
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Featuring a doe-foot applicator designed to mimic the fingertip for precise application, the concealer is available in 32 shades and can be used to hide blemishes, wake up and highlight the undereye area, cancel purple and blue undertones, and brighten discoloration.
Housed in a sleek, gradient black tube, the concealer’s vial cap was crafted from 70% post-consumer recycled materials, while the tube and box are fully recyclable, the company said.
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KVD Beauty Good Apple Lightweight Full-Coverage Concealer retails for $28 and is available for purchase online at KVDVeganBeauty.com, Ulta.com and Sephora.com. It will hit physical Ulta Beauty and Sephora shelves on Feb. 4.