LaCroix’s new flavors draw inspiration from warmer temperatures

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LaCroix’s new flavors draw inspiration from warmer temperatures

By Gisselle Gaitan - 03/09/2020

Flavors inspired by warmer temperatures are joining LaCroix’s flavor lineup.

The Fort Lauderdale, Fla.-based company announced the launch of two naturally-essenced flavors of its beverage — LimonCello and Pastèque.

“Heading into 2020 springtime, the pace of innovation is at an all-time high,” a company spokesperson said. “LaCroix is recognized as America’s favorite naturally-essenced sparkling water and has been loyal to its healthy promise from the start. Our commitment to our consumers is to convey an innocent, uplifting mindset that not only delivers a delicious taste, but also includes a ‘feeling’ that we are enthusiastic about our health-based future innovations. LaCroix initiates fervor that drives loyal fans to create viral videos, turn their obsession into Halloween costumes and artwork, and express their genuine love for LaCroix in countless other ways.”

Hitting shelves this spring, LimonCello aims to transport consumers to the Italian Riviera, while Pastèque channels the flavors of sweet watermelon, the company said.

“Customers have greeted both LimonCello and Pastèque with delight and both flavors are sure to become . . . the sips of summer,” a company spokesperson said.