Laura Geller empowers ‘Mature Women’ alongside Leanne Morgan

Laura Geller Beauty is celebrating Mature Women across the globe with a new campaign that stars comedian Leanne Morgan. 

The brand’s “Own Your Age” initiative explores the different facets of aging and the pressures older women experience in keeping up with younger generations while also helping create a positive discourse around embracing any age. 

“It’s truly been an honor to team up with Laura Geller Beauty for their inspiring ‘Own Your Age’ campaign,” notes Morgan. “For me, comedy has always been a vehicle for challenging age stereotypes through storytelling. Now, I'm thrilled to have the opportunity to encourage mature women to embrace both their inner and outer beauty at every stage of life and truly revel in it. With this campaign, we're uniting to proclaim, ‘Yes, I’m over 40, and yes, that’s perfectly okay,’ by empowering women to feel confident and celebrate every step of their journey.”

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Also featured in the campaign are women aged 40 years old and older who share the humorous ways in which they try to look and act younger, and Morgan who plays an Age Empowerment Coach, works with the women to own their own age. 

Lastly, to celebrate the campaign, Laura Geller Beauty shared its plans to launch a “Own Your Age” makeup kit, which will feature its Best Baked Full Face Palette, Jelly Balm Hydrating Lip Color and the Angled Kabuki Brush.