Leinenkugel combines beer, seltzer with Spritzen

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Leinenkugel combines beer, seltzer with Spritzen

By Gisselle Gaitan - 03/13/2020

The Jacob Leinenkugel Brewing Company, which is part of the Molson Coors Beverage family, launched a new beverage that combines both beer and seltzer together.

Spritzen, available in three flavors — grapefruit, raspberry lemon and pineapple strawberry — features a beer-forward taste, clean finish and subtle fruit flavors of a seltzer. Containing 93 calories per serving, the beverages do not contain sugar or artificial ingredients, the company said.

“There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us,” Katie Leinenkugel, Leinenkugel's Brand Strategy and Engagement Lead, and sixth-generation family member said. “Spritzen is the refreshing intersection between beer's timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer's better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need.”

Available in three different packs that range from a 12-pack with all three flavors, a pack of six with just raspberry lemon and pineapple strawberry flavors, and another pack of six with just grapefruit, the beverages will hit shelves nationwide.

“The Jacob Leinenkugel Brewing Company has been brewing for 153 years and has never brewed anything like Spritzen,” Dick Leinenkugel, president of the Jacob Leinenkugel Brewing Company and fifth-generation family member said. “Leinenkugel's has always prided itself on pairing German tradition with American innovation, and Spritzen is a fine example of that. For those who love our Shandies, these beers are direct descendants with a lighter, and even more refreshing spin.”