Lenny & Larry’s Complete Cookie-fied Bar gets strawberry twist

Lenny & Larry’s is adding a brand new flavor to its Complete Cookie-fied bar line.

New is the strawberries and crème flavor, which is filled with a blend of strawberry bits and white chips.

The product, which is a soft-baked cookie and nutrient-dense protein bar blend, contains 12 g of plant-based protein and 5 g of prebiotic fiber.

[Read more: BelliWelli releases crunchy peanut butter chocolate flavor]

In addition to launching this new flavor, the brand also is updating its packaging to highlight the product’s selling points, which will roll out at all major retailers that carry the brand’s snacks by Q1 of 2024, the company said.

“Strawberry is the perfect flavor for summer nostalgia and we’re excited to introduce it in our beloved line of The Complete Cookie-fied Bars,” said Lenny & Larry’s CEO Jolie Weber. “Innovation fuels our journey to redefine the way the world indulges in a deliciously satisfying and unique snacking experience, which consumers can expect more of later this year.”

Consumers can find Lenny & Larry’s Complete Cookie-fied bar in strawberries and crème available for purchase on the brand’s website and Walmart shelves in a 4-ct. box that retails for $5.88.