Lenny & Larry’s rolls out plant-based protein bar


Lenny & Larry’s nutrition bars are taking a plant-based route.

The Los Angeles-based company recently announced the launch of its latest innovation — the Complete Cookie-fied Bar.

Made with plant-based protein, each bar contains 6 g of sugar and 5 g of prebiotic fiber. The bars are also gluten-free and Non-GMO Project Verified, the company said.

“As the originators of the protein cookie, we see many things with cookie eyes, and we saw the bar category needed something more unique,” said Lenny & Larry’s CEO Jolie Weber. “Lenny & Larry’s fans love our cookies for their delicious flavor and more nutritious profile, so now we’re bringing them a cookie in a bar. Just as important, it’s on trend with consumer desires for plant-based protein and lower sugar.”

Available in two varieties, the chocolate almond sea salt bar features a chewy chocolate base filled with chocolate chips and almonds. It is also topped with cookie pieces and a hint of salt.

The peanut butter chocolate chip bar features a peanut butter base combined with chopped peanuts and chocolate chips. The bar is also topped with cookie pieces.

Retailing for $1.99, Lenny & Larry’s Complete Cookie-fied Bars are available online at and