Liquid I.V. unveils sugar-free Hydration Multiplier option
Liquid I.V. is unveiling a new version of its Hydration Multiplier.
Hydration Multiplier Sugar-Free, which will be available in lemon lime, green grape and white peach flavors, is an allulose-based product that contains five essential vitamins—B3, B5, B6, B12 and vitamin C.
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“The launch of sugar-free catapults Liquid I.V. into a new category of hydration solutions. With this innovation, we’ve leaned into science and the evolution of the wellness industry to develop a cutting-edge product that delivers groundbreaking hydration results for our consumers,” said Mike Keech, Liquid I.V.’s CEO. “As the second installment in our summer brand campaign, Real Hydrating, we are thrilled to introduce the latest expansion into our family of Hydration Multipliers with new flavors that also offer more effective hydration — without the sugar.”
The sugar-free serving sticks offer a mix of vitamins and electrolytes, with an all-natural proprietary amino acid blend of L-glutamine, L-alanine and allulose. In addition, the products are non-GMO, vegan, gluten-free, dairy-free, soy-free and made without artificial colors or sweeteners, the company said.
“The scientifically and clinically tested zero sugar hydration solution introduces research backed hydration and brings a never-before made product to the market,” said Sai Chaluvadi, Liquid I.V.’s vice president of research and development, scientific affairs. “The sugar-free formula was developed with science backed ingredients to provide consumers with smart and effective hydration designed for more efficient water absorption, combined with functional ingredients and true to fruit flavor.”
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Consumers can find Hydration Multiplier Sugar-Free available for purchase online and at Costco stores beginning in July.