Lucy Hale named Almay’s newest global ambassador

A new face is joining the Almay family.

Actress Lucy Hale has been named the newest global brand ambassador for the beauty brand, which creates clean and hypoallergenic cosmetics.

“I’m a beauty and skin care lover at heart, but I've always struggled with finding the right products for my sensitive skin,” Lucy Hale said. “For someone who has and still deals with skin issues, it's so important that, from start to finish, I keep my beauty routine as gentle as possible, which is why I love Almay products. From their eyeliners to their mascaras to their makeup remover towelettes, Almay uses gentle ingredients in products that are specially formulated to avoid irritation. They're the perfect solution for me — easy to use, high-quality products that don't sacrifice performance.”

As the global brand ambassador, Hale will invite fans to join her sensitive skin journey and learn all about her clean beauty routine, the company said.

“Lucy embodies Almay's approach to effortless beauty. She's knowledgeable about what she applies to her sensitive skin and knows that using gentle formulas with carefully selected ingredients doesn't mean she has to compromise on payoff or performance,” global brand president, Silvia Galfo said. “Lucy embraces our brand values of clean, effortless, hypoallergenic beauty in her daily life and is the perfect partner to inspire women to feel their best and be confident, no matter their skin needs. We couldn't be more thrilled to welcome her to the Almay family.”

In addition, Hale also will serve as the face of Almay in a series of upcoming campaigns, including the launch of a new collection of products that will debut during winter.