Lunchables is adding a gummy twist to its well-known lunchtime kits.
The brand is partnering with Frankford Candy on the launch of the Gummy Lunchables Cracker Stackers and Gummy Lunchables Pepperoni Pizza kits.
“Consumers are increasingly interested in experiences with favorite food brands that they can share with family and friends, and gummy candy is on fire right now,” said Molly Jacobson, director of business development at Frankford Candy. “Lunchables is an iconic brand that was the first to allow people to build and eat a meal their own way. We’re excited to give consumers a new way to experience the brand. We think consumers will find that Gummy Lunchables are just as fun to play with as they are to indulge in.”
Gummy Lunchables feature a fruit-flavored reimagination of the original Lunchables products. Each package of the Gummy Lunchables Cracker Stackers contains eight gummy crackers, two slices of gummy pepperoni, gummy ham, gummy Swiss cheese and gummy cheddar cheese.
The Gummy Lunchables Pepperoni Pizza kit has three gummy pizza crusts, 12 gummy mozzarella cheese shreds, 15 gummy pepperoni slices and one liquid pizza sauce packet.
“Lunchables is committed to fueling kids’ creativity and inspiring them to explore the limits of their imaginations,” said Samantha Mills, associate director of brand communications at Lunchables. “The new Gummy Lunchables provide families a completely new way to imagine, build and share together. At Lunchables, we believe playing with food is something to be celebrated, and there’s no pairing more fun than gummy candy and everyone’s favorite buildable snack.”